Sell2Rent
A global brand entrusted us with a unique challenge: crafting an internal tool to share its brand story with every employee, from sales to product development. This wasn’t just about information – it was about forging a unified company culture. Peace of mind included. In-depth product information and clear visuals ensure you’ll find the ideal fit.
Task
Sell2Rent had a product that genuinely worked, a leaseback model letting homeowners sell, cash out, and stay. What it didn't have was a brand that made stressed homeowners or data-driven investors feel safe enough to act. The brief was to build that brand from the ground up, voice, identity, character, and content system and make every touchpoint earn the trust the product deserved.
Sell2Rent entered the market with a genuinely powerful product, the leaseback model, and a brand that couldn’t carry it. The visual identity lacked authority. The voice was undifferentiated. And critically, the platform was attempting to speak to two audiences with opposing emotional states; stressed homeowners and data-driven investors, through a single, generic tone.
The result was a trust deficit at the exact moment where trust was the only thing that mattered. Real estate transactions, especially ones involving someone’s home, don’t close on features. They close on confidence.
The re brand set out to fix the foundation: a new visual language, a split communication strategy, a character-driven content system, and a scalable Brand Book that could hold the identity together as the company grew al driven by an AI workflow. The outcome was a comprehensive 27-page blueprint and a content operation that drove 76% month-over-month qualified lead growth.
We believe to be a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare.
Grow brands through bold and strategic creative, focused on searching new ways to showcase user content on digital support and envisioning the future arts.
| Primary #ED2323 | SCSS var $color-red | ◯ |
| R 0 G 122 B 255 |
| Beige #B87A1E | SCSS var $color-beige | ◯ |
| R 0 G 122 B 255 |
| Grey #EFE8DC | SCSS var $color-grey | ◯ |
| R 0 G 122 B 255 |
| Black #ED2323 | SCSS var $color-black | ◯ |
| R 0 G 122 B 255 |
We believe to be a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare.
Grow brands through bold and strategic creative, focused on searching new ways to showcase user content on digital support and envisioning the future arts.
Typefase
Beatrice Regular
Usage
Headlines
Within the intricate and dynamic design process, our typefaces have frequently been employed as a critical backbone, lending both aesthetic and functional support.
Typefase
Beatrice Regular
Usage
Headlines
Typefase
Beatrice Regular
Usage
Headlines
We’d love to showcase your work! If you’ve used our typefaces, please email hola@clbthemes.com for a chance to be featured on our website or social media.
Management
Stacey Grey
Brand Research
John Stamper
Project Manager
Colin Mondero
Account Manager
Art Direction
Stephen Miller
Creative Director
Sarah Rickson
Brand Strategy
Production
Melissa Macaya
Graphic Design
Mark Caldwell
UI/UX Desing
Site of the Day
Oct 20, 2024
Mobile Excellence
Sep 25, 2023
FWA of the Day
Sep 23, 2024
