ABOUT
Behind the screen
I turn ideas into content that moves people and numbers. With a background that spans creative production, social media strategy and AI-powered workflows, I specialize in making complex things feel effortless. Whether it’s a campaign, a system, or a story, I bring the structure to make it scale and the creativity to make it land.
Evolutionary Path
The Foundation
Film and Media Studies. Began her creative journey studying film and media at FIT NYC (Fashion Institute of Technology), developing a sharp eye for visual storytelling and cinematic language.
Into the Industry
Post-Production & filmmaking. Joined Kino Productions, managing full creative cycles for global brands like Coca-Cola, P&G and KIA. From client pitches to delivery.
Going Global
Freelance Creative. Expanded internationally with WTF Creative House, directing and editing short-form video, UGC, and commercial content across multiple platforms and markets.
AI Meets Content
Marketing & AI-driven strategy at YGBverse, pioneered AI-powered multimedia content strategies for edtech, boosting visibility and engagement across youth-focused platforms.
Present
Content Creator & Strategist at Sell2Rent, leading high-impact content strategy with measurable results, 73% month-over-month growth in qualified leads, while scaling AI-powered ad creation for Meta and YouTube.
EXPERTISE
The Arsenal
PHILOSOPHY
What I stand for
Data-Driven Creativity
Art that isn’t measured is just decoration. I leverage deep market analytics to inform every stroke of design.
Bold Storytelling
Brands thrive in the hearts of their audience. I craft narratives that resonate, challenge, and inspire action.
Results That Matter
I focus on vanity metrics less and bottom-line growth more. Success is measured by the impact on your business.